In 1980, the National Trust created the National Trust Main Street Center to share lessons learned in a pilot program based on their downtown revitalization process, The Main Street Four Point Approach. For the next three years, the National Trust Main Street Center conducted a national demonstration in six states, including North Carolina, encouraging the creative use of business and government resources to support local revitalization initiatives.

Since completing the demonstration, the National Trust Main Street Center has seen the Main Street network grow to include 46 states and more than 1,400 active communities nationally.

Main Street Four-Point Approach
The Main Street Four-Point Approach is a comprehensive revitalization process designed to improve all aspects of a downtown, producing both intangible and tangible benefits.

Four elements are combined to create a well-balanced program:
  • Organization: Building partnerships to create a consistent revitalization program and develop effective management and leadership downtown. Diverse groups - merchants, bankers, public officials, the chamber of commerce and civic groups - must work together to improve downtown.
  • Promotion: Reestablishing downtown as a compelling place for shoppers, investors and visitors. This means not only improving sales but also rekindling community excitement and involvement. Promotion ranges from street festivals to retail merchandising, from community education to marketing and public relations.
  • Design: Enhancing the visual quality of the downtown. Attention is given to the downtown environment elements - not just buildings and storefronts but also public improvements, rear entries, signs, landscaping, window displays and graphic materials.
  • Economic Revitalization: Strengthening the existing economic assets of the business district while diversifying its economic base. Activities include conducting market analysis to understand the changing market place, adapting vacant buildings that have outlived their original purposes for use as entertainment or cultural facilities and sharpening the competitiveness of Main Street's traditional merchants.
Façade Grant Program Information
The Façade Grant Program was established to encourage the renovation of the district's existing buildings as well as promote and encourage new business. Funding is provided by an appropriation made possible by the Spruce Pine Town Council.

Façade Grant PDF

The Board holds monthly meetings which are open to the public.
If you wish to attend, please join us at DT's Blue Ridge Java, 169 Locust Street (Lower Street), in the Nook at 8:00am on the first Thursday of every month. In inclement weather, we follow the Mitchell County School alerts and will schedule the meeting the next Thursday.